Here’s the thing. We love WBD and what it stands for, we really do. At its heart, the day is about getting a book into the hands of as many as children as possible. It raises awareness of the importance of books. Wonderful.
However, it comes at a price. Not to you, the consumer, but to us, the booksellers. And that’s fine too, to a degree. We choose to buy in to the scheme. The bugbear is that every year, many people come in with several tokens per child, asking us to redeem them. We do not get that £1 back. So, if it’s exchanged for a WBD title, all well and good. But, if it’s used to offset the price of another book, not so great. To put it into perspective for you, the average £6.99 paperback costs us £4.05 to buy in. The mark up is poor! Once you factor in rent, rates, blah, blah, blah…you can start to understand why there aren’t many millionaire bookshop owners!
To that end, we simply can not sustain the £1 off model. Especially when the tokens are now available via MacDonald’s, various children’s magazines and schools too.
So, I hope that you understand why we’re being tough this year. Please do come and exchange your token with us – we love seeing you. Even it’s just on the doorstep! But, we will no longer be discounting books with the WBD token.
As page 365 of 2015 reaches its final paragraph, we would like to take this opportunity to wish one and all a very happy, healthy and peaceful New Year.
The year ahead promises to be a bookish affair, with the 150th anniversary of The Jungle Book, Harry Potter Book Night, World Book Day, the centenary of Roald Dahl and the launch of a certain Brentwood Children’s Literary Festival. As well as all of that, we will be welcoming authors into the shop and schools, plus helping schools with their book orders, running our tuition centre, Book Club, Creative Writing Club and of course, ringing in the New Year to the sound of Lego.
So, until next year dear readers…may your book collection grow ever more interesting.
Before you know it World Book Day will be here. For us, everyday is book day, but it is rather wonderful that it has now become an internationally recognised event. What a fantastic way to celebrate the wonders of literature.
Throughout the day (Thursday 7th March), we will be holding impromptu story telling. All you have to do is drop in and ask for a story. Your wish is our command! If you happen to be dressed in something book-related, then you will recieve 10% off of everything in-store on the day (apart from the WBD £1 titles).
There will be a range of £1 WBD books to choose from, which you can either buy with real money or otherwise, use your WBD voucher which all children should recieve via school.
Happy reading everyone!