Brentwood's very own independent children's bookshop, tuition centre and cafe corner all under one roof!
The independent children's bookshop and tuition centre in the heart of Brentwood, Essex.
Owned and run by Mr Frog & Mrs Chicken (happily married book-nerds), with the sole aim of bringing high quality books and tuition to our community.
With the 12th of April looming, the shop has had a bit of a spruce up. Children who are looking for short chapters with lots of illustration, will have their own nook to investigate. The early reading section has also been relocated, just away from picture books, so that our emerging independent readers feel a bit more grown up!
The Games Workshop stock has been shuffled around too, to make way for a section for adults. Not ‘adult’ books though – that would be a very different kind of shop! We will be stocking a range of fiction and non-fiction, including some beautiful signed editions and indie exclusives as they come in.
We are looking forward to removing the desk from the doorway, so that you can come in for a browse. You just cannot beat a good old mooch around a shop can you?
In the meantime, do take a look at the events page, which is bursting with fabulous activities to keep you busy over the Easter hols.
Here’s the thing. We love WBD and what it stands for, we really do. At its heart, the day is about getting a book into the hands of as many as children as possible. It raises awareness of the importance of books. Wonderful.
However, it comes at a price. Not to you, the consumer, but to us, the booksellers. And that’s fine too, to a degree. We choose to buy in to the scheme. The bugbear is that every year, many people come in with several tokens per child, asking us to redeem them. We do not get that £1 back. So, if it’s exchanged for a WBD title, all well and good. But, if it’s used to offset the price of another book, not so great. To put it into perspective for you, the average £6.99 paperback costs us £4.05 to buy in. The mark up is poor! Once you factor in rent, rates, blah, blah, blah…you can start to understand why there aren’t many millionaire bookshop owners!
To that end, we simply can not sustain the £1 off model. Especially when the tokens are now available via MacDonald’s, various children’s magazines and schools too.
So, I hope that you understand why we’re being tough this year. Please do come and exchange your token with us – we love seeing you. Even it’s just on the doorstep! But, we will no longer be discounting books with the WBD token.
Good morning lovely readers. I hope that everyone is safe and well during these strange times.
As I am sure you are aware, things are about to change once again this week. This is a quick post to let you know that we are still here for you.
As of Thursday, the bookshop will be closed for browsing, but open for collection. A member of the team will be in every day, to answer the phone and emails, package up books and smile at you through the window! Seriously though, you can order books over the phone, via email or click on the ‘store’ button on our homepage.
For now, book and writing clubs will be via Zoom. Please message us for the codes.
Tuition will remain as is – the groups remain constant and so we can continue as we are. However, we do have the option to Zoom in if you wish to do so.
If you hop over to our events page, you will see full details of events coming up and how to join in. Mrs Claus has kindly agreed to visit us in December, instead of this month. Phew!
One last thing. All of your independents need you, now more than ever. If you can, we urge you to support us, rather than clicking through to the online giant.
I know, I know, it’s only September. I’m sorry…not really!
I wanted to let you know about two things that are happening in the coming months, both linked to Christmas.
The first is that we are teaming up with Children first Fostering Agency again, to gift books to children in care. We gift wrap, label, and deliver your kind donations, plus our own donations. Your generosity has been amazing, so let’s keep it going for 2020.
The second is, that after negotiation with the elves, Mrs Claus has cleared space in her diary so that she can visit Brentwood in November. She will be here for two days. Saturday is a drop-in grotto for everyone. However, we will need to be COVID safe, so you may need to wait outside – wrap up warm, please.
Sunday is for children with sensory needs only and must be booked in advance. Mrs Claus will be visiting Chicken and Frog on Sunday 29th November. This grotto is for families who have a child/children with sensory needs only. Siblings are welcome and will also receive a gift. Please do not book a space unless you have a child with sensory needs. When you book, do let me know the names and ages of the child/ren, plus anything I should avoid re lighting and/or sound.